21st August 2025

This week CLUBZERØ was honored to speak at the launch of the Delivering a Best for Wales Deposit Return Scheme consultation at the Corona Pop Factory. The event marked a pivotal moment in circular economy leadership bringing together a coalition of industry leaders, government officials, and sustainability pioneers to shape the future of resource management.

This isn't just policy development - it's strategic economic transformation. When you see this caliber of stakeholder alignment across brands, manufacturing, technology, and government, you're witnessing the foundation of Wales' circular economy infrastructure taking shape.

Building on its status as the world’s second-best recycling nation, Wales is poised to take the next leap in circular economy leadership with a digital deposit return system as the clear innovation to carry this forward.

At CLUBZERØ, we are ready to back the Welsh Government in future-proofing its approach through the development of a digital deposit return scheme for packaging — enabling a more efficient, scalable, and consumer-friendly model for reuse.

Wales is positioning itself a global leader for next-generation DRS and reuse models. For governments seeking proven frameworks, investors evaluating circular economy opportunities, and brands planning sustainable operations - Wales is writing the playbook.

Together, we're not just changing recycling - we're architecting the circular economy revolution that will transform resource management across industries and nations.

Thanks to everyone from the Welsh Government who gave us the platform to share how we can support them to spearhead the transition towards a circular economy: Deputy First Minister Huw Irranca-Davies, Chris Roberts, Christine Grimshaw, Dan Stevenson (DRS Policy), Laura Harrison (Head of DRS Policy), Maureen Potter (Senior DRS Policy Lead), Meg W. (Senior DRS Policy Lead), Liz Parkes MBE from the Welsh Government

Watch this space for more exciting news to come.